Why giving feels better than getting: the power of group collections

Why giving feels better than getting: the power of group collections

There’s something magical about giving. Not the last-minute dash to find wrapping paper or the frantic search for a card but that quiet, glowing feeling when you’ve made someone else’s day.

At GiftRound, we see that magic every day. Hundreds of people coming together to celebrate, appreciate or support someone special and in doing so, creating something much bigger than a gift.

The joy of collective giving

Science backs it up: giving triggers the same parts of the brain that light up when we experience joy or connection. It releases oxytocin the “feel-good” hormone and reminds us that we’re part of something bigger than ourselves.

But there’s an extra layer when we give together.

When a group of friends, colleagues, or parents all contribute to a shared GiftRound, something changes. It’s no longer about the transaction; it’s about the togetherness. Everyone adds their name, a message, a little piece of themselves and the end result is a collective “we care.”

That’s the power of a group collection: it transforms a simple gift into a shared moment of kindness.

Connection in a digital world

In a world where so much of our communication happens through screens, finding genuine connection matters more than ever. Group gifting brings that human touch back.

When people add their messages to a GiftRound group card, they’re not just signing a name they’re sharing stories, memories, and gratitude. Whether it’s a teacher who made a difference, a colleague moving on, or a friend celebrating a milestone, the messages mean just as much as the money collected.

We’ve heard from countless GiftRound users that reading those heartfelt notes brought more smiles (and tears!) than the gift itself. That’s why we believe giving feels better than getting because in giving, we connect.

Why group collections strengthen bonds

• Shared purpose: coming together for someone else builds unity and belonging especially in workplaces and communities.
• Inclusivity: everyone contributes what they can, so no one feels left out.
• Lasting impact: the recipient feels valued by the group as a whole a reminder that they’re appreciated and remembered.
• Collective joy: watching the messages and contributions roll in feels like a celebration in itself.

When you see your team, your friends, your whole class rally around one person, it’s a reminder that generosity is contagious.

The GiftRound way

At GiftRound, we’ve made it our mission to make generosity simple, joyful, and fair. No hidden fees, no faff, just heartfelt giving made easy.

Every time someone creates a GiftRound, they’re not just collecting for a gift. They’re building a moment of connection, appreciation and belonging and that’s what truly makes giving feel better than getting. So next time you start a GiftRound, remember: you’re not just giving a present. You’re giving people a reason to come together and that’s the greatest gift of all.

GiftRound. All gift, no fees. Just heartfelt giving.

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